Category Archives: My journey

Stories from my past…

“It does not matter how slowly you go as long as you do not stop.” ― Confucius

If I remember correctly it was around September 2009 when I had this idea about having public transport information available on mobile phones. This is how the story unfolded..

I had promised my wife and our 3 boys (there were still 3 of them at the time) that I would take them to a very popular mall in Cape Town for the day. That particular day, as fate (lets call it fate for now) would have it, I had car problems and didn’t really want to go anymore but I had made a promise to my family was forced to follow through or I would never have heard the end of it. So I checked the airtime balance on my mobile phone and luckily I had enough credit to contact the call center to find out what time there would be a bus. I got the info and we made our way to the bus stop.
The time came and went by and the bus did not turn up. So, there I was thinking: “Did I get the correct information?”, “Is the bus delayed?” “Maybe the bus was cancelled…”. We stood at the bus stop and didn’t know what to think. I didn’t have enough credit on my mobile to make another call to find out whether the bus was still on it’s way or not. While standing there a thought crossed my mind: “What if I could access this information from my mobile phone?”. That is where it all started for LetzGo! With a simple thought of how I could address a problem that many other people were facing on a daily basis. It took endless hours of research of what was already out there and many more hours lost in thought about how this could work.
Finally, after quite a few years, there was good news for me! In 2012, RLabs ran an incubation program for social entrepreneurs and LetzGo! was accepted into the program. Read more here…
I  knew that the idea I had would work but I had no idea how hard it would be to turn this simple idea into a business. I learnt that if you have a dream you need to keep working at it until you have achieved it. I know that there is still a lot of work ahead of me to make LetzGo! a success but I’m gonna see this one through to the end.

“It does not matter how slowly you go as long as you do not stop.” – Confuscious


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Are you ready to man-up?

I was recently asked to do a “motivational talk” at one of my cousin’s 21st party. I reluctantly agreed to do it because I had no idea what I was going to talk about. I put it in the back of my mind as this was the easiest way to deal with it at the time, but of course as the time grew nearer for the 21st birthday party I couldn’t put it off any more.

I think it was about 2 days before the party I really started thinking what I could share with my cousin who was now venturing into a new chapter in his life. As society  prescribes he now has to now “become a man…” But what does this mean? How do you become a man? What happens when you become a man?

I decided that I would ask him the question, Are you ready to man-up? In African tribes they have customs and ceremonies that boys have to go through where they have to endure terrible ordeals sometimes for days in order to prove their manhood. After these ceremonies they are left exhausted and bloodied, but they are overjoyed. The boy would be beyond glad to participate in the ritual. This would be the greatest day in his life, because that is the day he became a man!

We don’t have such kinds of rites of passage in modern western society. So, what clear markers are there for our boys on their journey to become a man? If you ask young men when the transition occurs, you will probably get a range of different answers depending on the society they live in and what outside pressure come with that. The type of answers you will probably get are: “when you get a car,” “when you graduate from college / university,”when you get a real job,” “when you lose your virginity,” when you get married,” “when you have a child.” Truth be told, the process of becoming a man, ceremony or not, does not happen in a single moment. In my opinion, the transition happens when the boy makes the decision in his own mind that he will now become a man. When this happens his view on everything changes, he becomes responsible for his own actions and society starts to respect him as a man. The boy only becomes a man once he makes up his mind that he now needs to “man-up.” This is very evident in community I live in where I see males well advanced in their years who still have not made the transition from a boy to a man. So the question begs. Boys are you ready to man-up?

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A sneak peek from From The Balcony

Hi, I am Clinton Liederman and this is my blog. On this Blog I will share stories about my life, my family and places I discover. I will be sharing from my balcony where the inspiration came from to start this blog. I work for RLabs, an organisation with its global headquarters based on the Cape Flats. I am a “Change Agent!

I am on a journey of discovery about what the online world offers. You are free to join me on my adventures in the wwworld and share with me my experiences in life as an ex-drug addict who is transformed, striving to be a “good” husband to my wife Shameez and the best Dad I can be to my 4 beautiful boys. I am a budding entrepreneur and I love Jesus, gadgets and technology in that order.

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Exemplary Customer Service

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

I love what says Jeff Bezos, CEO says in this quote after all it is the customer that pay salaries not the boss, they only handle the money. I am passionate about good service and always make a point of delivering nothing but my best.

I worked in a high volume call centre that serviced customers based in the USA and Europe. This is where I discovered how passionate I was about customer service. I remember an incident very clearly where I was challenged and had to deliver exemplary customer service or loose a loyal customer.

The customer had to receive a huge payout and was required to send in some personal documentation first as per company policy. After emailing the documents on several occasions and somehow it not reaching email server the customer was understandably irate. I was the lucky consultant to handle the call at this stage. Naturally I had to apologize profusely to the customer and offer a solution and it all had to happen very quickly. This is how I handled the situation.

I explained to the customer that I am giving him my company email address and that it goes against company policy,  but I had to resolve this issue or risk loosing the customer. I then kept the customer on the line while he sent the documents and I could confirm receipt thereof as soon as it arrived in my inbox. I personally took the documents to the relevant departments for verification and processing and could call the customer back with a payout date.

I got into a little bit of trouble but felt really good after delivering “remarkable” service. The only way I was affected was that I had to change my email address. A small price to pay for exemplary customer service. Share your examples of when you delivered such service.

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I’m on a quest to Getsmarter


I am now into week 5 of my Internet Marketing course through getsmarter. Getsmarter is a high-touch online education company that works together with top universities and industry experts. I have to say that this is my first attempt at studying anything online.

The entire course is being offered online through the getsmarter website. Getsmarter offer a variety of courses online, read more here about courses on offer and dates. So I was wondering about my internet marketing course, it is only natural that the Internet Marketing course is offered online, right? Would it be ok to study Internet marketing offline lol? Just messing with your head. 🙂

On a serious note, I am into week 5 of my 10 week “Internet Marketing” course and it has been really good experience. I must say that I was very skeptical about studying through an online education company, but they have put my mind at ease with the way the course has been designed. I like to call it creative learning, I just love it! I look forward the next 5 weeks and will keep you updated with how things are going. 😉

Below is the course layout for the 10 weeks:

  • Module 1: Introduction to Internet Marketing
  • Module 2: Website Design and Marketing
  • Module 3: Online Copywriting and web PR
  • Module 4: Email Marketing
  • Module 5: Online Advertising
  • Module 6: Search Engine Optimisation
  • Module 7: Social media and viral marketing
  • Module 8: Web analytics and conversion optimisation
  • Module 9: Mobile marketing
  • Module 10: Internet marketing strategy


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Coming soon!

Last night we had an awesome prayer meeting at Impact Centre. As per usual we first had a chat about life in general before praying.

The topic last night was about the value inside of you. People tell us that we are valuable and that they appreciate us but we sometimes fail to see it and disqualify ourselves. The evening turned out be a very inspirational one where this group of dynamic young men encouraged one another to believe in themselves and to acknowledge the value God has placed in them.

When we acknowledge the value inside of us we automatically break new grounds and push boundaries and when we do this we our bound to meet resistence. But guess what, the word of The Lord says in Isaiah 59: When the enemy shall come in like a flood, the Spirit of the Lord shall lift up a standard against him. This means that if Christ is in you then you have nothing to fear. The words of Apostle Roger Petersen rings in my ears, “when there is fear God can’t do anything. But when there is faith God can do anything!” Wise words from a wise man.

So im stepping out in faith because of the promises God spoke over my life. Miles Monroe made an analogy of when a new building is being erected for a new business, the sign goes up saying ‘coming soon’ because people have already planned everything about how that building will look when its complete. So to God has spoken things into existence in each of our lives even before we were conceived and from that moment on it is a work in progress. Each and every promise represents that sign ‘Coming Soon!’ so watch this space. Clinton Liederman is coming soon!


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What did we do before Facebook?

I am blown away by the amount of birthday wishes I got this year just on facebook. The birthday wishes started streaming in a few hours early but ofcourse I didn’t mind. It just takes one person to make the first wish before the time and there are few others who are bound to follow (this happened to me thats why I know lol).

Anyway enough about that. It was just after midnight that the birthday wishes came in and continued in a steady stream throughout the day and probably still people are wishing and blessing me as I write this blog post. There is no doubt that facebook played a major role in making my day extra special and im sure many others who experienced this will agree. Oh wait let me rephrase that. It was the many beautiful birthday wishes from my very special friends and family on facebook that made this day super special. Thank you to all of you and may all your wishes and blessings for me be multiplied back to you a hundred fold.

I sit now and think back to life before facebook. I cant think what I did before facebook. Can you imagine what you did before facebook?

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