Category Archives: Social Media

How Mobile is changing the Social Media Landscape

Here are some of the things you’ll learn in this video:

  • How location-based services are changing the way businesses use social media
  • What types of businesses get the most out of location-based services
  • How the smartphone revolution impacts social media marketing
  • Why computer-based services will become more mobile-friendly
  • Why businesses need to approach social media marketing with clear, attainable goals
  • How larger companies are more strategic in their social media marketing
  • Why more mainstream businesses will embrace social media in the future

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How Twitter is changing lives on the Cape Flats and beyond

Over the last two years Twitter had a very big impact on the lives of many in the RLabs community on the Cape Flats. The journey with this micro-blogging platform started in 2008 when a number of young men and women were introduced to Twitter for the first time by Rafiq Philips from Web Addicts fame. Most of this group were ex-drug addicts and ex-gang members who found Twitter to be an outlet where they can share their voices of Hope. In the beginning stages all the tweets were between the group encouraging one another and telling their stories of hope to the rest of their followers. What we saw was that the lives of those tweeting had a major transformation not just by the stories (See Video below) they were sharing but also having an impact offline. Instead of only using twitter as a news, media and sharing online tool it was also used as a gateway to positive messages that the group could disseminate offline with family, friends and wider community. These ex-gangsters were now calling themselves “Twitter Gangsters” also known as “Twitsters” even had the opportunity to share some of their stories at a World Bank event. One of the “Twitsters” (aka Brent Williams – no relation to Evan Williams) who was an ex-gang leader said he has more followers on Twitter than what he had when he was leading a notorious gang and he can now through Twitter leave positive footprints in the community.

It did not stop there, the group who were trained in using Twitter then started the Twitter School where they empowered women in the community to share their stories and encouraging one another. These Twitter Schools also moved into public areas where Social Media Surgeries were hosted to share twitter with community members.

This gave birth to the world’s FIRST Social Media Factory, where trained community members who are unemployed are given opportunities to create extra income through being part of a team managing social media strategies for businesses, organisations, schools and public figures. This meant that those organisations who are in need of having their Social Media Strategy being managed or outsourced not only get access to these services at very good prices but also the teams implementing these strategies will consist of a mix of experts and community members like our Twitsters and Twitter moms. Exciting when a housewife who have no other form of income can use her Twitter skills and manage the Twitter stream for an organisation via her mobile phone. She would then be rewarded for each tweet thus being able to make a basic living via the Social Media Factory system. No wonder one of these moms shared some insight to why she believe all women should be on twitter (See video below).

However what really got us excited was when we were able to give people in need access to our advice and support services via Twitter. This meant that access to LIVE support in the area of substance abuse, abuse, depression, stress and coping and debt counselling were now only a tweet or instant message away. These services extended beyond just the Cape Flats and reached the rest of Southern Africa.

Although most of the users accessing these services do so via Mobile IMs such as MXit the opportunity to reach wider audiences with Twitter has assisted us reaching close to 200,000 users to our mobile support services. The integration of Twitter with JamiiX gives us hope that we would be able to extend what we are doing to other parts of the world and changing it one tweet at a time….

Source: Technology For Community Empowerment


Filed under Innovation, Mobi, News, Social Media

What to know about Cloud Computing

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How video can enhance Social Media Marketing

Video is adding a whole new flavor to the social media marketing pot. Are you using video as part of your social media marketing strategy? Mari Smith shares important tips, creative ideas and what you need to know to integrate video into your social media marketing.

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WTF Media Conference – CPUT October 20 – 22, 2010

I’m looking forward to attending this conference again this year as I did for the past 2 years. Last year I was particularly impressed with the line up of speakers and this year it looks as if the conference comittee went all out once again and this time over 3 days. See you there 🙂

WTF Media Conference – CPUT October 20 – 22, 2010, powered by Neotel, will take place from October 20 – 22, 2010 at CPUT (Cape Peninsula University of Technology). The conference will host prominent pioneers in social media, mobile media and cloud computing.

WTF MEDIA CONF aims to unpack the various layers of the “buzz” term new media, making it easy for the person on the street to grasp. Key social media themes will be highlighted, while using common old garden words to provide relevant answers to real questions as how to use new media to its full potential. Since new media is fast changing the world of media, the conference will be a platform on which one can explore, explain, speculate, debate and be educated and informed, opening the mind to endless new media possibilties. It will also provide access to the online/mobile environment.

Speakers include:


Dave Duarte – Blended Learning: Social Media, Cloud Computing And Augmented Reality In Education

Simon Leps – Convergence Of the Mobile And Social Media

Paul Stafford – The Cloud: A South African Success Story

Eran Eyal – Crowdsourcing: traveling beyond the barriers of Social Media space

Shel Israel – Twitterville People

Yossi Hasson – Wave 3: Understanding The Driving Forces Behind Cloud Computing, Web 2.0 And Social Media And Why Your Business Survival Depends On It

Mark Gray – Recruitment 2.0: Recruitment Re-Invented

Sheena Gates – Personalising Social Media in Business

Justin Hartman – Social Media ROI: Does It Exist?

Vincent Maher & Nic Haralambous – Innovation At Mobile Operators Part 1 And Part 2

Hannes Van Rensburg – Poverty Alleviation Through Mobile Phones

Gordon Parkin – Simbiology – The Study Of Mobile Lifestyle


Andrew Cardoza – Mobile – The Glue Between The Digital World And The Real World

Professor Johannes Cronje – The Role Of Social Software In A Learning Organisation

Andy Hadfield – Online Reputation Management: 10 considerations for shaping your strategy

Mandy De Waal – Writing the new world of journalism

Jason Xenopoulos – Transmedia Storytelling – Building Brands Across A Fragmented Mediaverse

Justin Spratt – A Peak Around The Corner

Paul Jacobson – Social Media: Giving Traditional Legal Paradigms The Finger

Matthew Buckland – Future Of Social Networking: A Concept Investigation With Augmented Reality

Zibusiso Mkhwananzi – The Effective Use Of Social Media In The Marketing Mix To Meet Sales And Marketing Targets

Heidi Schneigansz – Social Media, SEO & ORM: The Holy Trinity of E-Marketing

Marlon Parker – Breaking Social Barriers Through Social Media


Andrew Brand – The Rise Of Digital Doesn’t Mean The Death Of Traditional

Christine Da Silva – Discovering Search Marketing

Matt Visser – Musicians And Social Media

Beverley Schafer – The Rise Of Social Media In Politics

Wesley Lynch – Ebooks and the Future of Digital Media

Dirk Visser – Open Innovation

Ivor Price – I Am The Media: Social Networking And Journalism

Mark Horner – Using Open-Everything And Social Media To Support the Teaching Value Chain

Jarred Cinman – From Websites to Digital Presences: the changing landscape of marketing and media in the digital age

Daniel Neville – Crowdsourcing and Its Effect On The Marketing And Communications Industry

This is the 12th annual media conference organised by Cape Peninsula University of Technology (CPUT). Since 1998 the media conference has covered topics like 2003: CoNextion: The Relationship between Branding, Public Relations and Advertising. 2004: Upfront & Uncut – Can You Handle Free Speech? 2005: Media on Trial. 2006: Women In the Media. 2007: Protect the Unprotected. 2008: Social Technology: 2009 Online.

Early Bird: R2000.00

Standard Price: R4500.00

Student Price available on request and valid 2010 student card

Delegates are advised to bring their WiFi enabled laptop and your cellphone (topped-up) so they can fully embrace the new technology

For more information, please contact the organising committe on either 021 460 4287 / 021 460 9077

Issue by WTF Media Conf Committee

For further information 021 460 4287

021 460 9077

Contact Ms Wardah Peck

Organised by: Cape Peninsula Univesity of Technology


Filed under News, Social Media

With Social Media you C.A.N

Today RLabs offered Social Media training to C.A.N a new client in the Social Media Factory. Four representatives from C.A.N came to the RLabs space not knowing much about social media except for them each having their personal Facebook accounts.

By lunch the ladies from C.A.N were suffering information overload after receiving training on Blogging, Twitter and Fliesharing Sites (Youtube, Flickr). Over the next 3 months RLabs will be doing ongoing training with C.A.N empowering them with the use of social media.

RLabs developed a Social Media strategy based on requirements and expectations in collaboration with C.A.N. After a series of explorative sessions it was proposed that a ‘phased handover’ of social media strategy would be done for the organisation over a period of three months. Phased handover includes training to dedicated staff members to manage C.A.N Social Media strategy ensuring goals and objectives are met. You can follow C.A.N’s work on the following social networks: BlogTwitterFacebookzoopy and Flickr.


Filed under RLabs, Social Media

SA Blog Awards

Last night the RLabs team had the honour of being one of the finalists at theSouth African Blog Awards held at the One and Only Hotel in Cape Town. The event brought a wide range of bloggers, media personalities and other key people together to celebrate not just those who have been nominated as finalists but everyone who are making the online space a better place to be. So RLabs and one of its Start-ups She’s The Geek was nominated for awards that includedBest Group Blog (RLabs)Best Company Blog (RLabs) and Best Science and Technology Blog (She’s The Geek).

It came as a great surprise and much joy when we won all the awards we were nominated for and more so knowing that all the hard work and sacrifice by the people involved are finally being rewarded. These three awards we therefore dedicate to those in our communities who’ve decided to not let their circumstances silence their voices of hope. For the rest of the winners of the SA Blog Awards visit the list of winners here.

Source: Technology for Community Empowerment

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Filed under News, RLabs, Social Media