Tag Archives: WTF media conference

#wtf10 media conference day 3

Friday, October 22, marked the final day of #wtf10 media conference. There was a wide variety of topics covered ranging from “Musicians and Social Media” to “The role of social software in a learning environment”. One of the interesting talks on the day was “The rise of social media in politics”.

Some interesting case studies were presented by Beverley Schafer where social media was used to enhance political campaigns. It will be interesting to see how social media will change the South African political landscape and get the the public to partake in the voting process and actually go cast their votes.

There was also a definite spike in the number of tweets happening on the interwebs with the hashtag #wtf10. Below is a screenshot of some of the tweets.

Well done to the conference organizing committee for executing a great event and to Neotel for supplying free wi-fi connection. Looking forward to what you guys will come up with for next year.

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Breaking social barriers at #wtf conference Day 2

Day 2 of the conference saw more people turning up and everyone seemed a lot more relaxed than on Day 1. That together with the line up of speakers simply set the tone for a good day.

One of the highlights of the day was the open question and answer session that happened because of technical issues with the technology. While the technical issues were being resolved the M.C on the day, JP Naude, on twitter @jpnaude, showed great initiative by keeping the show going by involving the crowd and some of the other speakers.

All the speakers like on Day 1 were well prepared and passionate about their areas of expertise and kept everybody riveted to their seats with great case studies.

The last speaker on the day was RLabs’s very own Marlon Parker (in pic above) who spoke on ‘Breaking social barriers through social media’. Marlon shared some heart wrenching stories of how social media reconstructed and changed the lives of individuals on the Cape Flats.  By the end of his talk he left many people with a fresh sense of hope. You can follow Marlon on Twitter.


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Storytelling at #wtf conference – Day 1

Had an early start on Day 1 with registration at 07:30am and with all the hype building up to the conference I didn’t get much sleep the night before. Arrived at the venue bright and early and got a bit concerned when there were not many people there. This did not deter the speakers who still went on to present with so much passion and insight on their areas of expertise.

One such speaker and the Keynote speaker on the day was none other than Shel Israel, you can follow him on twitter @ShelIsrael, who has a list of achievements longer than my arm. He started off by telling everybody that he loves storytelling and that’s exactly what he did. He had the crowd eating out of his hands with his storytelling capabilities. He pulled in real life stories about real people with real experiences all related to social media and how they overcame the challenges they faced using social networks.  Shel showed us that social media can no longer be ignored  by any institution. You can read more on Shel’s talk on memeburn.

Another speaker that stood out on the day was none other than the ninja himself, Eran Eyal (@EranEyal on twitter) the co-founder of Springleap speaking on ‘Crowdsourcing: travelling beyond the barriers of social media space.’ Eran introduced his latest project he is working on, Evly, the first crowdsourcing social network. We managed to get an interview with Eran, check out the interview below.

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WTF Media Conference – CPUT October 20 – 22, 2010

I’m looking forward to attending this conference again this year as I did for the past 2 years. Last year I was particularly impressed with the line up of speakers and this year it looks as if the conference comittee went all out once again and this time over 3 days. See you there 🙂


WTF Media Conference – CPUT October 20 – 22, 2010, powered by Neotel, will take place from October 20 – 22, 2010 at CPUT (Cape Peninsula University of Technology). The conference will host prominent pioneers in social media, mobile media and cloud computing.

WTF MEDIA CONF aims to unpack the various layers of the “buzz” term new media, making it easy for the person on the street to grasp. Key social media themes will be highlighted, while using common old garden words to provide relevant answers to real questions as how to use new media to its full potential. Since new media is fast changing the world of media, the conference will be a platform on which one can explore, explain, speculate, debate and be educated and informed, opening the mind to endless new media possibilties. It will also provide access to the online/mobile environment.

Speakers include:


Dave Duarte – Blended Learning: Social Media, Cloud Computing And Augmented Reality In Education

Simon Leps – Convergence Of the Mobile And Social Media

Paul Stafford – The Cloud: A South African Success Story

Eran Eyal – Crowdsourcing: traveling beyond the barriers of Social Media space

Shel Israel – Twitterville People

Yossi Hasson – Wave 3: Understanding The Driving Forces Behind Cloud Computing, Web 2.0 And Social Media And Why Your Business Survival Depends On It

Mark Gray – Recruitment 2.0: Recruitment Re-Invented

Sheena Gates – Personalising Social Media in Business

Justin Hartman – Social Media ROI: Does It Exist?

Vincent Maher & Nic Haralambous – Innovation At Mobile Operators Part 1 And Part 2

Hannes Van Rensburg – Poverty Alleviation Through Mobile Phones

Gordon Parkin – Simbiology – The Study Of Mobile Lifestyle


Andrew Cardoza – Mobile – The Glue Between The Digital World And The Real World

Professor Johannes Cronje – The Role Of Social Software In A Learning Organisation

Andy Hadfield – Online Reputation Management: 10 considerations for shaping your strategy

Mandy De Waal – Writing the new world of journalism

Jason Xenopoulos – Transmedia Storytelling – Building Brands Across A Fragmented Mediaverse

Justin Spratt – A Peak Around The Corner

Paul Jacobson – Social Media: Giving Traditional Legal Paradigms The Finger

Matthew Buckland – Future Of Social Networking: A Concept Investigation With Augmented Reality

Zibusiso Mkhwananzi – The Effective Use Of Social Media In The Marketing Mix To Meet Sales And Marketing Targets

Heidi Schneigansz – Social Media, SEO & ORM: The Holy Trinity of E-Marketing

Marlon Parker – Breaking Social Barriers Through Social Media


Andrew Brand – The Rise Of Digital Doesn’t Mean The Death Of Traditional

Christine Da Silva – Discovering Search Marketing

Matt Visser – Musicians And Social Media

Beverley Schafer – The Rise Of Social Media In Politics

Wesley Lynch – Ebooks and the Future of Digital Media

Dirk Visser – Open Innovation

Ivor Price – I Am The Media: Social Networking And Journalism

Mark Horner – Using Open-Everything And Social Media To Support the Teaching Value Chain

Jarred Cinman – From Websites to Digital Presences: the changing landscape of marketing and media in the digital age

Daniel Neville – Crowdsourcing and Its Effect On The Marketing And Communications Industry

This is the 12th annual media conference organised by Cape Peninsula University of Technology (CPUT). Since 1998 the media conference has covered topics like 2003: CoNextion: The Relationship between Branding, Public Relations and Advertising. 2004: Upfront & Uncut – Can You Handle Free Speech? 2005: Media on Trial. 2006: Women In the Media. 2007: Protect the Unprotected. 2008: Social Technology: 2009 Online.

Early Bird: R2000.00

Standard Price: R4500.00

Student Price available on request and valid 2010 student card

Delegates are advised to bring their WiFi enabled laptop and your cellphone (topped-up) so they can fully embrace the new technology

For more information, please contact the organising committe on either 021 460 4287 / 021 460 9077

Issue by WTF Media Conf Committee

For further information 021 460 4287

021 460 9077

Contact Ms Wardah Peck

Organised by: Cape Peninsula Univesity of Technology


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